ABOUT YOU is one of Europe’s leading online fashion and lifestyle retailers. The platform connects over 15 million active customers with approximately 1 million items from around 5,000 brands across 26 European markets. It specialises in personalisation, offering tailored product recommendations and an adaptive shopping app. Alongside its consumer storefront, ABOUT YOU operates SCAYLE, an e-commerce software platform and payments infrastructure licensed to third-party retailers. The company also sells exclusive influencer collections and its private-label brand Edited, targeting women and men aged 18 to 49. Since 2025, it has been part of the Zalando Group.
Key Details:
Location: The company is headquartered in Hamburg, Germany.
Founders: ABOUT YOU was founded by Tarek Müller, Sebastian Betz, Hannes Wiese, and Benjamin Otto.
Foundation Date: The company was established in the year 2014.
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